Gibson Automotive

For a few days now I have been driving a Gibson Super Goldtone 4×4. It is a great car, I love it! The engine has DTV6 cylinders with EL34 valves. Spring reverb suspension in the front and rear. Chrome grille to cover the Celestion V30’s. For the driver mode I can choose between two options: normal and overdrive. A luxury dashboard with black speed knobs and non-active noise cancelling technology (it is loud!).

GIbson Automotive
Gibson Automotive

It is just a joke. I’ve put a replacement badge of a Gibson Goldtone amp on the rear of my car. Have a great day y’all!

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Gibson “Playing Authentic”

Man, I love Gibson guitars! I own and play 30+ original Gibsons, all modern or vintage instruments and I never had any complaint about quality, playability or whatsoever. Sure they don’t come cheap but I enjoy the tone, the look and the feel of a real Gibson guitar. I am a fan of the brand and I got a LP Custom headstock tattooed on my shoulder. Never felt to go into discussion with the numerous Gibson Bashers in cyberspace.

There is nothing wrong with a company trying to protect its intellectual property, they have every right to protect their legacy and take action towards counterfeiting and unfair competition. Counterfeit guitars flooding the market can even decrease the value of my authentic collection. 

Today I came across the Gibson “Play Authentic” video featuring Gibson’s Director of Brand Experience Mark Agnesi. (see the video below) The clip carried out a warning to rival brands that produce guitars with body shapes and designs similar to Gibson models. “You have been warned, we’re here to protect our iconic legacy!”  Pretty strong words and from a marketing point of view maybe not the best decision in re-branding the Gibson company.  The public reaction was pretty hefty and the video was pulled off of Youtube.  Sending out a cringe is not a good move when you are in an attempt to revive your company.  The video may be gone but the first trademark violation lawsuits are filed against Dean, Schecter and Luna Guitars. More to be followed soon. 

The Gibson and Fender models are being copied for almost fifty years now. We had the Japanese lawsuit guitars in the seventies. The headstock shape and the logo are both considered as a trademark but there are already a number of court cases that decided things like an SG, LP or Strat shape are not enforceable trademarks.  Why decide to claim your “authenticity” when your competitors have been doing “variations” for more than 5 decades? 

I don’t see the point in making money by filing lawsuits against competitors? Isn’t that old-style management from the HJ-era?  On the other hand Gibson itself used to copy other manufacturers designs. In the eighties Gibson issued the Gibson US-1, a Superstrat.  In 2009 the Gibson Guitar Company did a short run of the low-end Jimi Hendrix guitar, a Stratocaster with a slightly different headstock.  Slash, the Gibson brand ambassador himself used a luthier LP copy when playing Guns’n Roses! What about the issues with the German company that developed those dreaded Robotuners? And in my opinion the 2019 Gibson EB Bass looks more like an Ibanez or Yamaha…

Gibson US-1

Gibson should take action towards the Chinese counterfeit guitars, they steal their logo and trademark. But companies like Schecter make good quality instruments based on a traditional design. Gibson should be flattered by that!

Gibson Play Authentic Video

Vacation….

Not so many postings lately… we were on a vacation in Saint Tropez, France.

What do you do on a not so sunny day? Right, you take a Taylor GS Mini and fiddle around a bit. It is a great travel companion and a remarkably good instrument for the price! I love it!

Taylor GS Mini

Some things moved…

Important announcement!

As from May 2019, this site will be dedicated exclusively to guitars, gear and instruments. I shall bring regular updates and reviews of instruments available at PGC.

People looking for my comments, rants, meme’s and ironic bar talk on society and media can find them at www.zone7r.blog (only in Dutch)! Please stay tuned on guitarscigars.net for everything guitars, basses, gear and music.

Happy reading!

GP

PRS Standard 22 – Ron Fellows

Another one from the Château PGC vault! Today we have a 2007 PRS Corvette Standard 22 model. This one in particular is from a very limited run of less than 50 guitars. It is the PRS Corvette Standard Ron Fellows model. 

PRS Corvette Standard 22 – Ron Fellows

PRS presented NASCAR racing driver Ron Fellows with a one-off Corvette Standard 22 guitar to commemorate his career.  The guitar is painted to match his Corvette race car.  The new Corvette was unveiled at the 2007 Chicago Auto Show and PRS was there to present Mr. Fellows, who is also a guitar player, with this instrument.  After the event PRS received a lot of requests to build this guitar and they did a limited production run.  This guitar is a hard to find and highly collectible instrument.

The PRS Corvette Standard 22 Ron Fellows features a carved mahogany body, 25” mahogany neck with rosewood fretboard with Z06 inlay. The headstock is equipped with PRS 14:1 locking tuners.  Electronics: 2 dragon II pickups, volume-, tone control and a five -way rotary pickup selector. This one has a PRS stoptail bridge, some models feature an optional PRS tremolo bridge.

In the next days I will put it up for sale on Reverb. The guitar is in mint condition and comes with original hardshell case and hangtags.  

Cheers!